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Welcome to our blog. This blog is an area where we put up our thoughts, ideas and things we like.
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Influence wins new social media friends
13/02/11 -
News, Uncategorized
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We’re working with Real Fresh TV on a new training scheme that equips marketeers with the skills and knowledge they need to become effective Social Media Managers, creating and managing online communities and growing influence for a business or organisation online. We’ve added two new industry trainers to the line-up for the event, Rick Guttridge (Smoking Gun PR) and Steve Downes (Juice Digital).
Rick Gutteridge
Rick previously enjoyed spells in full-service agencies, was MD at major consumer specialist PR outfit and has led accounts on many major international brands.
He is Managing Director and Co-owner at Smoking Gun PR and has managed social media marketing campaigns for brands as varied as Manchester United, Panda Liquorice and the Welsh Assembly Government.
His all time favourite story is Lord Of The Rings which he feels remains as captivating for him now as it was when he was a child.
Steve Downes
Steve is responsible for social media strategies for clients. He is also a guest speaker at social media conferences and digital marketing advisor to major brands.
He’s been in marketing communications for over 25 years and worked on major brands like Nikon, Siemens and even Big D and Planters Peanuts!
Steve’s proudest professional moment was meeting Yoko Ono to unveil a new name and brand for Liverpool John Lennon Airport. She said “Thank you. John would have loved it”.
You can find out about Influence: Social Media Manager Pro or book your place by clicking here.
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Technique Retreat Update
13/02/11 -
News, Uncategorized
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As the Technique Retreat 2011 bandwagon gathers pace, we thought we’d keep you up to date with some of the latest developments, fresh from The White Room HQ. The Technique Retreat blog includes profiles of all the expert trainers with details of their master-classes and some tasty tips from the trainers to follow.
For further information visit the Technique Retreat web site
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Broadcaster gets mobile with The White Room
13/02/11 -
News, Uncategorized
The White Room have been commissioned by the BBC to deliver training in Android – Google’s mobile operating system.
The trainees are part of the Future Media and Technology department, tasked with ensuring that BBC content can be delivered to audiences through an increasingly diverse range of media, including web, mobile phones and TV platforms such as red button and YouView.
The White Room, specialists in digital strategy and training, have assembled a team of leading Android developers to develop a bespoke course which combines hands-on, technical training with best-practice lessons from leading mobile app creators.
Says Paul Collins, Head of Training at The White Room: “The number of mobile devices out there running Android has eclipsed the likes of iPhone and Blackberry, which means there are millions of people out there with the potential to access content from the BBC.
“We’ve worked closely with the Future Media and Technology team to establish exactly what they need to get from the training and out a great team together to make sure the Future Media & Technology team achieve that, and quickly”.
Paul Collins, Programme Development Manager
Paul@TheWhiteRoomcec.com -
FREQUENCY a free event by Creative Times
01/02/11 -
News, Uncategorized
All you need to know about the music industry.
Creative Times have teamed up with John Robb for a brand new series of events for people breaking into the music business, FREQUENCY.
The events are FREE TO ATTEND and if you’re working in any part of the music industry they’re for you. We’ll be looking at how to build your audience, new ways of making money, and how not to get ripped off, too….believe us, it happens far too often…
You’ll hear from promoters, labels and bands that have ‘been there and done it’, learning from their experiences (good and bad) of running their own music ventures.
With guests lined up from some of the North West’s best music businesses, including Sentric Music, Manchester Scene Wipe, The Source and Red Deer Club, it’ll be insightful, informative and a lot of fun, too…
The first event takes place on Tuesday 22nd February at Cornerhouse in Manchester, and is called “It’s a shit business: How to lose money in the music industry”:
The are few industries where you can guarantee losing money quicker than you can in the music industry. Our guests Martyn Walsh [Inspiral Carpets] and Dom Sotgiu [Blood and Fire], will share some of their least best decisions in the music industry, whilst renowned music lawyer Andy Booth [Turner Parkinson] will be on-hand to tell them what they really should have done at the time…
To book your tickets for the events go online now to www.creativetimes.co.uk/frequency
Frequency is managed by Creative Times, The White Room and Cornerhouse, and funded by Manchester City Council and Vision+Media, in partnership with The Blue Orchid and The Unsigned Guide.
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Technique Retreat 2011 -Manchester
26/01/11 -
News, Uncategorized
Two days of design and code for digital designers and developers returns in March.
Technique, The White Room’s innovative digital skills programme for web and mobile creators, returns to Manchester in March with an intensive 2-day training camp.
If you’re a coder, a designer, an IA, UX (or a bit of everything), then Technique is your chance to work with some of the most respected and experienced web and mobile creators.
The intensive, small-group format offers the chance to get practical, hands-on training and coaching from renowned international experts in a way that web conferences and traditional training courses just don’t allow, giving you techniques and approaches to take away and immediately put into practice.
As always, we’re bringing in some of the best designers and developers in the business for a series of hands-on workshops which will give you a unique chance to hone your skills, pick up new ones and take away fresh nuggets to put straight into practice in the studio.
With workshops from Seb Lee Delisle, Dan Rubin, Remy Sharp, James Downes and Jerome & Antony Ribot already in the can (and more to follow), it’s shaping up to be an unmissable weekend.
We’re fortunate to be supported by Vision + Media, so that instead of £1100, we can offer you a full weekend early bird ticket for just £500+VAT. Standard price after 18th February will be £600+VAT. If you need accommodation, we have preferential rates at a nearby hotel, so just ask when you book.
So, would you like to reserve your place at Technique? Book Now!
Find out more information at the Technique Retreat Home Page
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The White Room launch The App School
04/02/10 -
News, Uncategorized
The White Room, Manchester’s Cornerhouse and Manchester Metropolitan University are on the look-out for young people with ‘the App Factor’.
The App School (Creative Innovation Lab) is an innovative new scheme created by The White Room and some of the city’s leading creative businesses.
The programme will take 10 budding creatives, based in the ‘Manchester City Council’ area and aged between 18 and 24, and will put them through an intensive training course where they’ll develop their ideas for cutting-edge mobile phone apps. Most importantly through the scheme they’ll receive career-enhancing support and guidance that’ll help them get a foot in the door to the creative industries.
The App School will consist of a weekend-long ‘ideas lab’, followed by a series of four one-day creative business workshops, where they will be coached by some of the city’s finest trainers and creative companies. The programme starts at the end of February 2010, and all sessions will take place at Cornerhouse, Oxford Road, Manchester City Centre.
At the end of the scheme, participants will pitch their worked-up plans – Dragons Den style – to a panel of creative companies, and if they like what they see, they’ll build the app and take it to market with its creator!
With over $3bn worth of mobile phone apps downloaded in the last 2 years, they are the latest phenomenon to sweep the digital industry – presenting budding creative entrepreneurs across the globe with a real chance of turning their ideas into reality.
And you don’t have to be a techie or a geek to make your fortune with them. Inspiration for The App School came from a bin man called Rob Shoesmith. Rob had an idea for an app called ‘Problem Halved’ and worked with an American developer to take his idea to market. His app has now sold over 3.7m copies – at a dollar a time!
To apply for The App School head over to www.appschool.co.uk.
Creative Innovation Labs is funded by Manchester City Council, delivered in partnership with Cornerhouse, MMU, Manchester Beacon for Public Engagement and is being managed by The White Room. If you have any questions about The App School, please email info@thewhiteroomcec.com or call Phil on 0161 446 2991. You can also join The App School on Facebook.
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TRANSMISSIONS 2 – Innovation online: Where next for the web?
12/11/09 -
Uncategorized
Following on from the success of the Transmissions launch event, Northwest Vision and Media, which works on behalf of the digital and creative industries in the region, has announced the second event of the series – “Innovation online: Where next for the web?”
Transmissions is a series of inspiring evening shows delivered for Northwest Vision and Media by The White Room exploring innovation in the digital industry, with an interactive format that fuses keynotes, case-studies, hypothetical discussions and hands-on tech demos.
The second event in the Transmissions series explores how innovations in web tools, technologies and approaches are shaping the web and users’ experience of it. We’ll be looking at how we can harness these developments for creative innovation online.This session will give professionals from all parts of digital industry an indepth insight of the power of these new technologies.
Box UK’s Dan Zambonini will will be scanning the horizon for how the online landscape is shifting, laying out the foundations for the future of the web. Seb Lee-Delisle (Plug-in Media), will explore 3D Flash and Augmented Reality, and Patrick Lauke (Opera) will show how HTML and CSS are set to revolutionise user interface & the web experience.
In addition, the Madlab team will be providing live interactive demos of quirky technology to trigger some digital sparks over drinks and nibbles!
All-comers from across the digital industries are welcome – company leaders, coders, creatives, managers and freelancers alike.
The event takes place on Wednesday 25th November, at Northwest Vision and Media’s brand new premises overlooking MediaCityUK at 100 Broadway, Salford.
To attend this free Transmissions event, visit: http://transmissions2.eventbrite.com
Transmissions is part of Digital Sparks, a programme that incorporates high-level events, seminars, workshops and training for leaders, managers, techies, creatives, freelancers and newbies right across the digital production sector.
For further information on Digital Sparks, go online to:
web: www.digitalsparksnw.com | twitter: @DigitalSparksNW